Find the Right Website Provider for Your Firm

Did you know that simply having a website is not enough?

With increasing online competition, your firm’s accounting website must have marketing features to help you achieve maximum visibility to potential clients. The ability to be easily found on search results is crucial to a successful accounting firm’s online marketing strategy. However, not all providers offer additional marketing solutions like search engine optimization or pay-per-click advertising.

Use the chart below to see which providers offer additional accounting website marketing features within their standard website packages.

Accounting Website Marketing Features

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Accounting Website Providers being Compared
Feature CPA Site Solutions Thompson Reuters CCH Get Net Set Client Whys Accountants World Build Your Firm Axsen
Client Newsletters Automatically Emailed Every Month                
Professionally Designed eNewsletter (HTML Format)                
Ability To Customize Client eNewsletter                
Instant "Welcome To Our Client Newsletter" Email                
Online Mailing List Management                
Number of Mailing Lists Unlimited Unlimited     Unlimited      
Fully-Automated Email Follow-up Marketing System                
Opt-in And Subscribe To Mailing List Via Website                
Unlimited FREE Search Engine Submissions                
Personalized Search Engine Optimization Service                
Google Pay-Per-Click Campagin Setup and Maintenance                
Customizable Search Engine Descriptions                
Customizable Search Engine Page Titles and Keywords                
Inclusion in National Directory of Accountants                
Premium "Top of Page" Listing in the National Directory                
"Tell-A-Friend" Business Generator                
Integrated Appointment Setting Program                
Private "Members Only" Website Promotion Section                
Detailed Traffic Stats                
 

Three Key Elements of a Successful CPA Marketing Strategy

If your website isn't helping you attract new clients or improve client retention, you will want to identify what features it may be missing so you can improve your website performance.

1. Prospective Client Engagement

Your website needs to include tools that allow you to engage with prospects until they are ready to commit to becoming a client. There are many useful tools on your website designed to do just that.

  • A monthly client newsletter keeps your brand in front of prospects. It also helps cross sell off-season services to existing clients helping you boost your practice's bottom line with new clients and increased billable hours.
  • Email Marketing System: An automated email marketing system makes lead nurture quick and easy. With a few clicks of a mouse you can send out holiday greetings, update clients and prospects about changes to tax laws and offer them other financial news and advice, and high end systems even allow you to create and run fully automated lead follow up campaigns.

2. Search Engine Optimization

Your website needs to be optimized for search engines like Google, Bing, and Yahoo. Make sure your website has customizable “meta tags” like page titles and descriptions. If you intend to do this work yourself, make sure you have access to the tools you need to modify, add, and create the unique content that search engines look for when ranking your website.

3. Advanced Marketing Services

As your company grows, you will want to consider additional search engine optimization strategies (SEO) as well as other marketing services like pay-per-click advertising and social media because you’ll need additional revenue to support to your accounting firm’s growth. Make sure your website/marketing provider can supply these services, so you can access all your marketing needs from one company.

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