How much time does it take to create content for an accounting website?
Effective website content is a very involved process. First, you’ll want to create an outline of the different web pages and types of content you’ll need. Next, you’ll need to draft and create the web pages. Then, you’ll need to proof read, edit and upload the content onto the website. To be thorough, the process can take several weeks before an accounting firm’s website content is ready to go.
Many business owners, including accountants, fail to consider the amount of time it takes to produce high-quality content for their accounting website. At a minimum, your accounting website should include multiple pages about your services, guides, contact information, FAQs, and privacy policies.
To save you the hassle of creating all this content from scratch on your own, many website providers will provide pre-written content for you. Below is a comparison chart to help you understand what various website providers offer.
Accounting Website Content FeaturesSee More Side-By-Side Comparisons
Attract New Clients with Compelling Content
Your website is the most powerful marketing tool in your arsenal.
By providing high-quality content (e.g. monthly newsletters, financial guide library, financial calculators), your accounting website becomes a resource that prospects and clients will want to return to again and again. Not only does this improve client satisfaction and retention, but it keeps your firm in front of prospective clients by improving your authority – which is what search engines look for when ranking you in results pages.
Cut Unbillable Phone Time
Your accounting website can answer questions that clients would have otherwise called your office to ask, therefore streamlining communications and cutting down on phone time. If your website includes answers and resources that are valuable to your clients, it can minimize unproductive phone call interruptions for your staff.
Leverage your website’s content to:
- Help clients track their refunds.
- Provide easy access to commonly requested IRS and State tax forms and publications.
- Give visitors driving directions that directs clients straight to your front door.
- Answer commonly asked questions, such as information about QuickBooks accounting software.
See more side-by-side comparisons below or find out which accounting website provider fits your needs.
See Side-By-Side Comparisons
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Find the right accounting website provider in the least amount of time.